HEY, I'M AROOJ!
Product Designer leading end-to-end design projects for complex systems, with a strong focus on visual craft.
Worked for:
New feature
Simplifying account access for Monzo's business customers
Driving a 38% increase in successful team member invites and a drop in support friction by 52%.
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Re-design
Designing for WhatsApp's High-Risk
User Security
I simplified a sensitive security feature so users could easily understand it, and trust it enough to use it.
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0-1 project
Transforming The MoneyBox Mortgage Journey
I led the end-to-end design of a reimagined mortgage experience, that strengthened Moneybox's position in a growing market.
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